According to a recent forecast by Digital TV Research, OTT revenues in the MENA region will double from 2022-2028, to reach $5.7B. Digital TV Research predicts that Turkey, Saudi Arabia and Israel will account for 55% of the region’s OTT revenues by 2028. The 13 Arabic-speaking countries – which includes Egypt, Lebanon, Syria, Jordan, Bahrain, UAE, Saudia Arabia, Qatar, Algeria, Kuwait, Oman, Tunisia, Morocco – will generate $2.47B by 2028, up from $1.28B in 2022.
The research company also forecasts that SVOD will be the main driver of OTT revenues in the region reaching $3.82B in 2028, up from $2.03B in 2022. MENA AVOD revenues will climb to $1.55B by 2028 – up from $1B in 2022. From that total, Turkey will contribute 62% of AVOD revenues, with Israel and Saudi Arabia contributing 11% and 10% each, respectively.
Simon Murray, Principal Analyst at Digital TV Research, says: “We forecast 42 million SVOD subscriptions by 2028, double from 21 million at end-2022. Netflix will have 11 million subscribers by 2028. Disney+ started in the Arabic countries, Israel and Turkey in 2022 – with 7.22 million subscribers expected by 2028.”
