ITV chose Accedo to help develop ITVX – its new integrated ad-supported and subscription-funded streaming service which launched last month. The broadcaster and streamer leveraged Accedo’s client-side application frameworks, which, according to the vendor, resulted in significant performance improvements. The companies say ITVX has been developed with completely new technology and a new user architecture (one different to what been used for ITV Hub and ITV Hub+.)
Working alongside in-house teams, Accedo has developed video services for several other platforms and services, including Youview, Freeview, Android TV, Freesat, Roku, Samsung Tizen, Samsung Orsay, and Xbox.
ITVX delivers a mix of live linear content, curated FAST channels and VOD library content, which includes British boxsets from BritBox and content from other partners. The broadcaster says that much of the new content will be streamed on ITVX first, before appearing on ITV’s linear channels months later.
Steve Forde, Director of Product: Core Experience, ITVX, says: “With rapidly changing viewing habits and an increased appetite for free ad-funded content, we wanted to massively scale up our streaming ambitions, which is what we’ve done with ITVX. Accedo has been a trusted partner for years and has helped us deliver a compelling and engaging streaming service which will help us deliver our programmes to as many people as possible in all the ways they want to watch them, while also offering more value to our advertisers.”
Michael Lantz, CEO, Accedo, comments: “I’m thrilled to be supporting ITV with the launch of ITVX, promising more fresh new content than any other British VOD platform. The vast range of different and popular video content, coupled with the choice of AVOD and SVOD tiers, and the different viewing options from FAST channels to video-on-demand, will set a new standard on the market for broadcaster video services.”
