The market for multi-screen advertising
While retrofitting television with advanced advertising capabilities goes back a decade, shifting ad-supportable programming onto second and third screens is a more recent development,...
Set-top and online patents accentuate metrics debate
Evolving television and online delivery platforms are driving changes in the business and technology of audience measurement. A recent U.S. patent award on set-top...
Mini and Lego harnessing Smart TV advertising in Germany
There are signs that consumers will be willing to interact with advertising on connected TVs, with click rates exceeding 25% during a U.S. field...
Value of Red Button and EPG advertising challenged
The debate about whether consumers want to interact with advertising on the television screen, or just lean back and consume the content, continues. This...
CE vendors reach out to broadcasters and advertisers
During the Future TV Advertising Forum in December, Jay Chinnadorai, Managing Director at Sumtotal, chaired a discussion about the impact and potential of Connected...
