Media Distillery has launched its new ad-break solution – Ad Break Distillery – which automatically detects the start and end of ad breaks in live broadcast video streams. The solution identifies the exact start and stop times of ad breaks, which, according to the company, will enable operators and service providers to enhance monetisation opportunities for on-demand viewing.
Media Distillery believes that the main technical cause preventing a good UX for linear TV ads in replay, is the lack of time markers. According to the AI-powered video analysis solution provider, this not only hinders service providers’ and broadcasters’ ability to generate additional revenue from ads, but also limits their ability to personalise and enhance the viewing experience.
The solution will enable operators and service providers to replace existing linear ad breaks with dynamically inserted and personalised ads for catch-up and replay. Additionally, the company says Ad Break Distillery can help them repurpose broadcast content for FAST and AVOD services, and to create a premium subscription which allows ad skipping.
Roland Sars, CEO of Media Distillery, says: “With the ad break markers we provide, video service providers are now enabled to do dynamic ad replacement, enforce trick play restrictions during ad breaks only, and deliver novel viewing experiences.”
