Software-defined video helps TV providers navigate the HDR standards war and also unify headends

The value of software-defined video is being highlighted by the HDR standards war, with AWS Elemental helping customers not only encode their content so it is HDR-capable but also convert from one HDR format to another. Here, Dustin Encelewski, Director of Product Management, Live Services at AWS Elemental, explains the wider benefits of software-based video processing, too, including the ability to combine traditional linear TV and OTT delivery workflows into a single set of software functions that are the basis for a unified headend.