The Pay TV differentiator: all content in one place and no ‘one-size-fits-all’ navigation paradigms

Consumers are becoming frustrated navigating multiple apps and pay-walls to access their content, while user studies have now shown that imposing a single kind of navigation and content discovery paradigm will leave many customers uncomfortable. Pay TV operators can differentiate themselves by aggregating the best content in one place and providing what Anthony Smith-Chaigneau, Senior Director of Product Marketing at NAGRA, calls a ‘multi-journey user interface’ that allows us all to follow our preferred route to content, whether that is EPG-centric, app-centric or recommendation-centric. Here he explains how this is possible using OpenTV Signature Edition.