The cloud ‘content lake’ and how it helps transform media workflows

Media and entertainment companies are starting to look at the cloud as a ‘content lake’ where all their content can live, end-to-end: produced there and delivered from there. Broadcasters want to unify their traditional broadcast and digital workflows, using this end-to-end content lake. Here Usman Shakeel, Worldwide Technology Lead, Media & Entertainment at Amazon Web Services, explains how AWS is working with its partner ecosystem to help broadcasters transform how they manage and deliver content. His company is not only harnessing applications like asset management, editing or packaging, but optimising the performance and cost-efficiency of these partner applications in the cloud.