Why tier-two and tier-three media companies should go direct-to-consumer now

More consumers are willing to self-aggregate OTT services, including with SVOD stacking, and this creates a growing opportunity for direct-to-consumer video services. Here, Neil Berry, Chief Revenue Officer at Airbeem, explains why media companies of any size – providing they have compelling content and super-fans -can establish their own online brand and a direct relationship with consumers. He outlines the technology changes that have dramatically lowered the barriers to entry for T2/T3 content owners and explores the platform capabilities that underpin a successful direct-to-consumer service.