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Bruno Berthier, SVP Innovation & Strategy at Neotion, explains his company’s innovative Blue Bridge solution, which uses a Pay TV CAM to create a secure Bluetooth connection between a TV and tablets or smartphones. Applications outlined here include : Extracting HbbTV data from a programme stream on a non-HbbTV television, then displaying the interactivity on tablets; Using a smartphone as a remote control; Connecting TVs for voting using the tablet modem; Extracting digital coupons from a programme stream and transferring them to a mobile for use in shops.
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