Linear content recommendations encourage upsells

Recommendations for linear content create an uplift in premium channel packages. Think Analytics has proved the direct connection between recommendation and upselling in the field. Here, Peter Docherty, Founder and CTO at the company explains how it is important to get the balance right between suggesting content people already have access to and including relevant recommendations that they cannot currently see. He also explains how you can use STB reporting to personalise linear recommendations at individual rather than household level without log-ins