This report investigates how Pay TV operators can segment the consumer market more precisely and deliver service and pricing innovations thanks to a new breed of customer premise equipment (CPE) and a more agile Pay TV device ecosystem. It considers Pay Lite services and OTT onboarding, the potential for tailored CPE bundles, and implications for content security.
The report includes insights from DISH Network, SES/HD Plus, Sling TV, NOW TV (Sky), Ampere Analysis, Futuresource Consulting, Parks Associates, Strategy Analytics, IHS Markit, Pay-TV Innovation Forum, NAGRA, SoftAtHome and others. It investigates the growing market for low-cost paid video, how Pay TV providers are chasing new opportunities, how device innovation is creating new ways to deliver and market Pay TV, and why the Pay TV industry still wants its own device ecosystem.
