Comscore recently announced the expansion of their TV measurement footprint to select European markets, starting with the UK and Germany. Find out more about how you can be first in line to use predictive audiences, the first cookie-free solution to bring targeting based on TV and digital behaviours.
Buyers and sellers finally have a true CTV solution to deliver ads against relevant and safe content based on true video and audio signals. Advertisers can access CTV inventory on any budget by targeting relevant content without compromising on brand safety and quality. Broadcasters can maximise direct campaign revenue with deeper contextual relevance and offer brand safety safeguards with confidence to unlock previously unsold CTV inventory in programmatic environments.
Find out more about using predictive audiences for your CTV targeting.
Speakers:
- Rachel Gantz, General Manager, Activation Solutions, Comscore
- Guido Fambach, EVP, EMEA & APAC, Comscore
- Moderator – John Moulding, Editor-in-Chief, Videonet
This webcast includes a 25 minute presentation, with slide-deck, followed by a comprehensive audience Q&A including questions from senior buy-side executives.
You can see/hear it on-demand, free, by registering here.
