The global media and entertainment company ViacomCBS, and cable TV giant Comcast Cable have renewed and expanded their prior content distribution deal. Comcast Cable will deliver ViacomCBS’ full portfolio of Pay TV channels, including networks such as CBS Television Network, BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network, Pop TV, Smithsonian Channel, SHOWTIME, and others.
The multi-year deal has also been widened to extend the availability of ViacomCBS streaming services PlutoTV, Paramount+ and SHOWTIME OTT, and to include BET+ in Comcast Cable’s broadcasting rights.
Ray Hopkins, President, U.S. Networks Distribution at ViacomCBS said, “We are pleased to have reached new agreements that strengthen our long-valued partnership with Comcast. ViacomCBS is a cornerstone content provider, and we look forward to serving millions of Xfinity customers with greater access to their favorite channels and programming from our leading brands.”
“ViacomCBS continues to be a great partner, and we are very pleased to provide our Xfinity customers with access to their content across our industry-leading platforms,” said Rebecca Heap, Senior Vice President, Consumer Products & Propositions at Comcast Cable.
Comcast Cable is the largest cable TV operator in the United States, with 18.5 million residential customers in the country as of last September.
