Virtualisation has many benefits, starting with increased agility, but what about the argument that it will turbo-charge best-of-breed flexibility and give long-term competitive advantage to multiscreen providers who operate their own headends? Videonet has investigated whether this theory stands up, and if the OVP (online video platform) managed operations alternative can compete.
This report outlines the benefits of a do-it-yourself operations model (where you build and operate your own virtualised distribution platform) and the advantages of outsourcing OTT delivery to an OVP that offers its own cloud-based, virtualised delivery infrastructure. We looked for evidence that these represent a significant point of divergence on the road to next-generation TV operations, affecting the future technology choices available to multiscreen providers. You can read the conclusions here, based on what some major Pay TV operators and leading vendors and consultants told us, both off and on the record.
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