With the emergence of consumer demand for nDVR, driven initially by the need for multiscreen viewing, this report assesses the winning formula for platform operators, covering the user experience (including attitudes to ad-skipping), the role advertising can play in monetizing time-shifting and encouraging rights deals, and how nDVR will fit alongside, or maybe converge with, catch-up TV and TV on-demand.
The report takes a look at the relative roles of DVR and nDVR and their co-existence, the rationale behind current nDVR deployments, content promotion and discovery in an inherently personalized environment, and how to optimize the delivery and economics of nDVR, especially when using adaptive bit rate streaming. It includes insights from Swisscom, NOS, Unitymedia, Decipher, IHS Technology, Strategy Analytics, ARRIS, ThinkAnalytics and Digitalsmiths, among others.
