In its Establishment Survey report, BARB has revealed that Disney+ saw the largest quarterly gains out of any SVOD service in the UK. As of Q4 2021, 5.5 million homes now have access to the streaming service, up from 5.2 million in the previous quarter (representing an almost 5% increase.)
16.8 million UK homes had access to Netflix – up from 16.7 million in Q3 2021 – and 12.6 million had access to Amazon, increasing from 12.5 million. Now TV saw the number of households it is available in rise from 2 million to 2.1 million.
BARB also reports that the number of UK homes with access to at least one SVOD now stands at 19.1 million as of Q4 2021 – 66.9% of households in the country. Significantly, the number of households that subscribe to two or more SVOD services have risen to 12.4 million up from 12.3 million in the previous quarter.
Justin Sampson, BARB’s Chief Executive said: “We have been providing valuable insight into SVOD services since 2014, when we began reporting on the uptake of these services in our Establishment Survey.
Last November, we took a big step forward when we upgraded our daily audience reporting to include SVOD and video-streaming services. As well as reporting the total time spent watching these services, we deliver audience ratings for programmes on Amazon Prime Video, Disney+ and Netflix. This is the first time audiences for streaming services are being reported with all the hallmarks of a joint-industry measurement system: independence, objectivity and transparency.”
