Synamedia arrives at IBC with an important new customer deployment confirmed, after yes deployed the security specialist’s ContentArmor distribution watermarking solution to enhance protection of its streaming services. Yes is the Pay TV subsidiary of Bezeq, the telco and largest IPTV service provider in Israel, and has 579,000 subscribers.
Synamedia’s ContentArmor allows yes to effectively target its anti-piracy efforts with the help of affiliates and business partners by identifying any compromised broadcast platforms (leaks) and then taking action to disrupt pirate streams. The distribution watermarking solution represents a new layer of security that helps service providers stay one step ahead of pirates. It is part of Synamedia’s ContentArmor forensic video watermarking family that protects content investments, identifies malicious users, and prevents piracy.
Synamedia (who can be found during IBC at 1.BS21/1.BS22) was chosen because it was easy to deploy, encoder agnostic, and able to support yes’s disaster recovery environment, the companies revealed. It took just one week to go live with the solution, during July.
Itzhak Elyakim, VP of Engineering and CTO at yes, comments: “We first started looking at headend watermarking to meet security standards set by the national regulator and main national broadcasters here in Israel. As we investigated further, we could see that a distribution watermarking solution would be more suited to our needs, giving us the security insight we need, as well as meeting compliance.
“As a long-standing user of Synamedia’s security on our traditional satellite broadcast services, we knew we could trust Synamedia’s technology and teams to meet our streaming anti-piracy strategies.”
