Paramount+ and British telco Three UK have struck a distribution deal which will see the streamer offered to new Three UK customers who take out a qualifying monthly package. Customers have complementary access to the service for different durations, depending on their tariff. At the end of their introductory offer, customers can roll their subscription onto their mobile billing to pay for the service at the market rate. The deal makes Three the streamer’s first major mobile partner in the UK.
Akhila Khanna, Vice President, Partnerships & Business Development, UK, at Paramount, says: “Mobile distribution is a crucial part of our strategy to reach the widest possible audience with our premium content proposition. This significant partnership with Three UK allows us to complement their broad penetration and market-leading capabilities with the high value add on streaming content from Paramount+.”
Andy Foy, Director of New Products and Propositions, at Three UK, comments: “Our partnership with Paramount+ will make some of the best and biggest TV shows and films on the planet directly available to our customers. We are excited to be embarking on this journey with Paramount+ on the UK’s Fastest 5G Network.”
