Conviva – a measurement and analytics platform for streaming media – will release its new streaming audience measurement solution for general availability by CES 2023. The company says the “standard” provides census-level streaming audience ad packaging and is complementary and interoperable with linear TV. This allows streaming services to “compete at scale with the digital walled garden solutions competing for ad budgets today” according to Conviva.
Conviva’s platform currently supports more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications on devices. Its clients include DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV and WarnerMedia.
The company’s first major streaming measurement partnership was with NBCUniversal, which came after “highly successful cross-platform measurement pilots” for the Winter Olympics and Superbowl (in collaboration with iSpot, as well). WarnerMedia (Warner Bros. Discovery) and Paramount pursued a measurement strategy for the NCAA Basketball Tournament 2022 using Conviva’s technology to support linear and digital partnerships with Comscore, iSpot and VideoAmp.
Keith Zubchevich, CEO of Conviva, comments: “Audience measurement represents the streaming industry’s biggest opportunity and Conviva’s technology definitively unlocks its potential. For Conviva’s customers, streaming audience is continuously, census-level measured with comprehensive, standardized data.
Having solved for this problem technically, we will now work in lock-step with the industry to provide a unified streaming ad packaging and measurement solution fully interoperable with any cross-platform currency in market today.”
