Samba TV – a TV tech company which provides audience analytics and insights – has partnered with Smartclip for its launch in Spain this year. The agreement will see Samba TV’s proprietary smart TV viewership data made available to Spanish advertisers exclusively through Smartclip’s ad tech platform.
The companies say the ACR-powered viewership data will enable advertisers “to achieve incremental results beyond linear TV buys and measure campaign reach and frequency” in a country where 82% of the adult population watch connected TV content.
The announced launch marks the fifth international expansion for Samba TV in 2022, after having expanded its advanced TV footprint in Britain, Germany, Australia and France. It also represents the second consecutive “top 15 world advertising market” it has entered this year alone.
David Barker, SVP of International Sales at Samba TV, said: “We are thrilled to be announcing our latest partnership with Smartclip in Spain to offer advertisers an advanced new capability to connect with audiences across every screen, delivering seamless viewing experiences in the growing CTV space.
“The combination of our privacy-compliant viewership data and Smartclip’s impressive tech infrastructure will empower advertisers to drive meaningful business impact and future-proof their omni-screen advertising strategies as viewership behavior continues to evolve.”
Ángel Fernández Nebot, Country Manager Spain at Smartclip, commented: “At Smartclip, we continue to move towards integrated solutions, which respond to current multi-screen consumption. Our strategic partnership with Samba TV allows us to achieve a unique position in the market.
“Thanks to this agreement, we can offer the best advertising solutions, taking advantage of the synergy between linear television and the rest of the media. Together we will deliver the Spanish market far greater efficiency in the media plans of our advertisers, helping to maximize the results of their advertising investments.”
