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What 5G means for the media industry, and the role of the cloud in...
The go-to-market target for standards-based 5G services has been moved forward by a year, with an expectation that chipsets and handsets will be available...
Advanced advertising is only possible with a cooperative ecosystem
https://youtu.be/P3IiDhSGKLw
Advanced advertising is an important opportunity for Pay TV operators and the first thing they must do is start collecting data about viewing and...
The characteristics shared by broadcasters who are pioneering private programmatic trading
https://youtu.be/bduIdL2Wb1A
Broadcasters who are pioneering the use of private programmatic exchanges share some characteristics, according to Massimo de Magistris, General Manager EMEA at StickyADS.tv. They...
With millennials and Gen Z firmly onboard its digital services, Medialaan tests programmatic
https://youtu.be/GTK9h2SOmkY
Demonstrating the success of its digital strategy, Belgian broadcaster Medialaan, which covers the Flanders region, has 1.3 million customers who have signed-in to watch...
Mixing SSP and direct sourced ads in the same advertising pod: another big step...
https://youtu.be/zh8hGhDtEQk
The integration of the FreeWheel decisioning engine and the StickyADS.tv supply side platform will give broadcasters more confidence to go programmatic. As Thomas Bremond,...
Over 80% of TF1’s biggest TV advertisers use its programmatic exchange, boosted by high...
https://youtu.be/2dsXfMP1oxA
TF1 does not see itself as a broadcaster anymore, with Phillipe Boscher, Head of Marketing and Business Development at TF1 Publicité Digital, describing the...
How IBC delivered the perfect conference, with big vision and ‘down in the weeds’...
The IBC conference delivered at every level in September, from the strategic vision of Sir Martin Sorrell (offering a global view as CEO of...
Delivering an effortless TV user experience, and turning viewers into consumers
https://youtu.be/tJjzfE52Htg
Pay TV operators must ensure that even an advanced UI is designed for consumers who want effortless entertainment. Here Patrick Vos, CEO of Zappware,...
There are still plenty more ways to monetize multiscreen viewing
https://youtu.be/EfBAgH7njr0
Multiscreen TV costs money – to the service providers, at least. In this interview, Ed Terino, CEO of SeaChange International, explains how his company...
Delivering the UEX each of us wants, whether we are digital natives or ‘digital...
Accedo has conducted consumer research showing that ‘digital newcomers’ and digital natives want to watch television in different ways, confirming the need for more...
